To continually improve, through education and services, the proficiency of Security Distributors in order that they are the most effective and efficient conduit to the marketplace.
This year’s winner is Art Cornay, who serves as the branch manager for IML Security Supply's Colorado location. The award will cover the registration costs to attend the four-day University of Innovative Distribution (UID) program presented by the Association Education Alliance in cooperation with Purdue University.
With more and more customers preferring a digital buying experience, distributors can ensure they are included in the early and middle stages of a buyer's sales journey by providing the right content.
Price objections were the spark that ignited the Value-Added Selling revolution. Even though price objections remain the number one objection salespeople encounter daily, salespeople are woefully unprepared to deal with them. This results in price-sensitive customers out-negotiating salespeople. You win price wars one price battle at a time. Gain knowledge and confidence in the key concepts below by attending this must see presentation. -Introduction to Crush Price Objections -Realities of price resistance that shape the price-sensitive landscape -The latest research on price shoppers -Three ways to prevent price objections -Crafting your response to price objections