01/24/2013

Ben Silver Seminar 2013

Ben Silver Seminar
Tuesday, April 30, 2013
11:45am - 3:30pm

Featuring Bob DeStefano
SVM E-Marketing Solutions

Bob DeStefano is an online marketing strategist and professional speaker with over 17 years of experience helping B-to-B companies leverage online marketing to produce bottom-line results.

Through his speaking, writing and consulting, Bob makes online marketing understandable and empowers business leaders with actionable tips and strategies they can put to work immediately to:

• Increase sales & profits
• Generate new business leads
• Strengthen relationships with customers
• Boost marketing results on a limited budget
• Measure marketing ROI

Bob's online marketing career began during the birth of internet marketing in the early 1990's serving as a strategic planner for Discover & Co. specializing in online marketing strategies. At Dean Witter, Bob spearheaded the creation of the company's first Website.

As president of SVM E-Marketing Solutions, a leading online marketing agency, Bob has worked with a wide variety of companies, from Fortune 500 companies to small family-owned businesses, to help them leverage online marketing to produce bottom-line results. Bob is the author of of the B-to-B Online Marketing Toolkit, a step-by-step system for leveraging online marketing to produce bottom-line results. In addition, Bob is a regular contributor to a variety of publications, including Modern Distribution Management and MarketingProfs, on the subject of actionable online marketing strategies.

Stop Marketing Like It's 1999!
A Roadmap for Sales Success in the 21st Century

For generations, industrial companies relied heavily on face-to-face selling as the primary driver for new business growth. While the role of the salesperson is still critical, your old tactics are no longer enough to compete in this rapidly evolving marketplace. The changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old tactics inadequate. If you're still relying on marketing strategies from the last decade, your company's success may be in question for the next decade. It's time to step up and take action. But what should you do?

This powerful presentation will provide you with a roadmap to prepare your marketing and sales team for success in the online future. You will learn:

• Why NOW is the time to transform your marketing
• How to increase sales by marketing your knowledge
• How to REALLY do business online
• How to prepare your sales force for the online future
• How to succees online without alienating your Boomer customers
• How to transform your marketing into a measurable investment

* A separate registration fee is required. To register online AWSLINKTOFORM[13,5].